I presented 6 different logo concepts to the client for them to choose from. The logo they chose was inspired by the different stages of their product. Their AI Campaign Manager goes through 4 steps to analye data: Understand, Plan, Coordinate, and Learn. The agent works in a continuous learning loop to help improve in store marketing. I took this concept and implemented it in this particular logo idea. Each different color represents a stage of the agent and creates the brands primary color palette. The circular shape connects to the idea of learning loops and how the agent never stops analyzing.